If we're viewing podcasting through the microscope of companies throwing money at it, with a "build it and they will come" mindset, then sure, the bubble has "burst".
On the other hand, if we're viewing it as a massive industry with record-breaking and ever-increasing ad spend, creators making a living from it, and more than just a streaming music company as the be all and end all of the space, it's a very different story.
For me, the problem lies with platforms trying to turn an open source medium into a walled garden and then wondering why fewer people are now visiting that walled garden.
Great overview as always, and thank you for the birthday shout and taking part in the celebratory episode! :)
If we're viewing podcasting through the microscope of companies throwing money at it, with a "build it and they will come" mindset, then sure, the bubble has "burst".
On the other hand, if we're viewing it as a massive industry with record-breaking and ever-increasing ad spend, creators making a living from it, and more than just a streaming music company as the be all and end all of the space, it's a very different story.
For me, the problem lies with platforms trying to turn an open source medium into a walled garden and then wondering why fewer people are now visiting that walled garden.
Great overview as always, and thank you for the birthday shout and taking part in the celebratory episode! :)
Great newsletter Kattie and happy birthday Joe! ❤️